In fact, GSMA predicts that 17% of the APAC region will still be using 3G by 2025, with numbers reaching up to 23% in Singapore and Malaysia. This is important because experts predict that even as technology advances, substantial demographic sections within the APAC region will continue to utilise 3G networks, making 3G coverage a crucial part of any company’s strategy to retain late adopters. While most social messaging sites have moved on from, or are phasing out, 3G networks, Viber continues to offer fast and efficient service on 3G networks. Viber’s strength also lies in its backward compatibility. Viber allows businesses to connect with users who are not as active on other mainstream social messaging sites. Although Viber may lack in numbers, it makes up for this with a highly targeted audience. Sitting at a total of 820 million users, Viber's numbers are not quite as comparable to that of messaging giants like Facebook Messenger and WhatsApp (learn more from this infographic on chat apps usage in APAC). Viber is just one of the seven chat apps that you can use on 8x8 Converse-a platform that lets you unify every chat app conversation into a single interface.īut let’s be upfront. Is Viber the missing piece in your communications strategy? Here are some of the features that sets Viber apart from other messaging apps on the market. With today's consumers now seeking the convenience of chat apps, businesses have to do what Ross Geller from the TV show "Friends" said best: "Pivot!" And Viber is one chat app that allows you to do just that.
While we’re not suggesting that voice calls or email will entirely go out of style, this research does show that the once ordinary method of leaving a contact number and email address on your company homepage simply won’t cut it anymore. Don’t believe us? A 2020 survey conducted by Rakuten Viber revealed that 53% of customers are more likely to buy from companies that they can contact via chat apps, and 56% of customers would prefer to text rather than call a business. When it comes to modern-day marketing, chat apps are the secret weapons of many forward-thinking businesses.
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